Inspired by our fam over at Mason Garments We thought it would be cool to start with our own Editorial Shoots. An Editorial Shoot or Editorial Photography refers to images that run alongside text in publications to help tell a story or educate readers. We thought this would work very well with watches, so once again we teamed up with Nick from Allroundness and headed out into the city of Haarlem armed with a camera and a good dose of creativity.

The first watch we chose to shoot was our Audemars Piguet Royal Oak, reference 14100 in 36mm. For more info on this AP Royal Oak, please follow the link here.

The integrated bracelet on our Royal Oak is truly one of the most comfortable bracelets one could wish for. The design of the bracelet is incredible and once on the wrist it’s hard to take your eyes of this small piece of art.

The octagonal shape of the Royal Oak’s bezel and it’s flat lugs for the integrated bracelet are instantly recognizable. It’s a design element that was used by world-famous watch and Jewelry designer, Gerald Genta which he executed for several watch brands. Watches that are very similar to the Royal Oaks design are of course the Patek Philippe Nautilus and the IWC Ingenieur.

Did you know that the idea for the bezel on the Royal Oak came from Genta walking along the shores of Lake Geneva when he spotted a diver, whose helmet was secured to his diving suit with screws. This tiny detail inspired him to not hide the functional screws on the bezel, but instead leave them in plain sight for all to see.

One of the many pleasure boats docked along the canals of our beautiful city, Haarlem. This particular boat featured a gorgeous hand build, Oak wood deck with stainless steel cleats.

The updated bracelet on this 14100 Royal Oak features the new style, AP clasp with spring button operated folding clasp. A bracelet more user friendly and way more sturdy then the older style AP bracelets.

The Tapisserie Patern on all Royal Oak dials is completely machined by hand from a round plate of brass (the foundation of the dial) all dials are then polished and hand-printed and all indices and the AP logo are applied by hand. There’s a great video about this process on AP’s YouTube channel. While you’re there, make sure to also check out the video on how a bracelet for the Royal Oak is manufactured, it’s pure art.

Forever timeless and iconic – Till next time with a new WWH Editorial.